Boss lady : how three women entrepreneurs built successful big businesses in the mid-twentieth century
|Books and Brochures|
"... the careers of three pioneering businesswomen--Tillie Lewis (founder of Flotill Products), Olive Ann Beech (cofounder of Beech Aircraft), and Margaret Rudkin (founder of Pepperidge Farm)--who started their own manufacturing companies in the 1930s, sold them to major corporations in the 1960s and 1970s, and became members of their corporate boards"--
xiv, 309 pages : illustrations ; 25 cm.
Includes bibliographical references (pages 283-297) and index.
9781469633015 (cloth : alk. paper)
9781469633022 (pbk : alk. paper)
Chapel Hill :
The University of North Carolina Press,
Luther H. Hodges, Jr. and Luther H. Hodges, Sr. series on business, entrepreneurship, and public policy.
Table of Contents:
- Constructing entrepreneurial pathways
- Government and women's business ownership
- Labor-management relations
- Gender as brand management
- Women and business valuation: asserting self-worth.